INTEGRATED LANDSCAPE ANALYSIS: CONSUMERS PREFERENCES APROACH FOR DEFINING THE COMPETITIVE LANDSCAPE COMPOSITION. A CASE OF WINE TOURISM IN PAZARDJIK DI STRICT, BULGARIA

P. Borisov, T. Radev, D. Nikolov

Abstract: Tourism is a driving force that is generally considered as an opportunity for promoting economic and social development as well as a useful tool for landscape planning and management. This article focuses on a method for landscape analysis aimed at quantifying the relationship between preferences of visitors and landscape features for defining the competitive wine tourism landscape composition. An application based on the rural areas in Pazardjik district, in Southern Bulgaria. The results are based on a survey for assessing the value of landscape composition through indirect techniques of consumer’s landscape valuation focusing on winery. The spatial expression of consumers’ preferences to the potential capacity of the landscape winery composition to meet their consumer’s preferences a set of pictures showing degrees of potential visitor satisfaction. The method constitutes a useful tool for the design of wine tourism planning and management strategies. The results show that consumers prefer presence of well-maintaned man-made elements with the high degree of wilderness of the landscape.

Keywords: consumerspreferences; landscape elements; wine tourism product

Date published: 2017-10-09