Fostering entrepreneurial intentions among millennial farmers in the agricultural sector: An extended theory of planned behavior approach
Retno Lantarsih
, Untoro Budi Surono
, Yumarlin MZ
Abstract: This study explores the factors that affect entrepreneurial intentions among millennial farmers in Sleman Regency, Special Region of Yogyakarta. Using an expanded Theory of Planned Behavior (TPB) framework, this study adds entrepreneurial literacy and entrepreneurship training as additional variables. This study involved 497 millennial farmer respondents from 17 sub-districts in Sleman Regency, and was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Key findings suggest that Perceived Behavioral Control (PBC) significantly mediates the relationship between attitudes, subjective norms, and entrepreneurial intentions. Entrepreneurship training has a more significant impact on PBC than entrepreneurial literacy, demonstrating the importance of practical skills in building the confidence of millennial farmers. Positive attitudes towards entrepreneurship substantially affect PBC and entrepreneurial intentions, while subjective norms only affect PBC without directly impacting intention. This research provides practical insights for policymakers and educational institutions to develop more effective entrepreneurship training programs to increase the involvement of millennial farmers in agribusiness.
Keywords: agricultural regeneration; entrepreneurial intentions; entrepreneurial literacy; entrepreneurship training; perceived behavioral control; theory of planned behavior
Citation: Lantarsih, R., Surono, U. B. & MZ, Yu. (2026). Fostering entrepreneurial intentions among millennial farmers in the agricultural sector: An extended theory of planned behavior approach. Bulg. J. Agric. Sci., 32(2), 238–259
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